Why Lost Coffee? Why do we encourage Lostness?

The name "Lost Coffee" originated from the experience of rock climbing in Yosemite, California. Navigating the winding and misleading paths in the daunting rock made it challenging to adhere to the designated route. Missing a turnoff could result in getting lost, prompting climbers to create new paths to regain their bearings. This process of navigating through uncertainty—where the mind circles, searches, and generates ideas—often leads to growth. It was through this lostness that the name Lost Coffee was created.

Lost Coffee represents the idea of trying new things and exploring daily experiences. This includes your morning coffee, conversations, relationships, and life as a whole.

In your daily coffee routine, veering away from familiarity can be enlightening. Choosing a beverage out of your comfort zone may seem like a small act, but it is a small step in the right direction. If you are a drip coffee person, try a 6oz cappuccino. If you usually choose a white mocha, try the natural sweetness of a cortado instead. 

In conversations, ask unconventional questions that spark deeper reflection. Ask what life will look like five years from now. Ask what brings someone true joy. Get to the truth behind a simple “Are you okay?” These moments of curiosity can lead to genuine connections.

When we face big challenges at work or in life, taking a different path can lead to new solutions. Lostness can lead to exponential growth. 

Even small choices—like picking a local café instead of Starbucks—can help you find a new favorite place. This shop may taste better and focus on fair and socially responsible coffee!

In essence, encouraging lostness is about fostering a mindset of openness, curiosity, and willingness to embrace change. It's about recognizing that getting lost allows for exploration, learning, and ultimately, personal growth. Let's embrace the journey of getting lost together!